Digital Marketing Strategist & Content Creator

Real connections.
Real growth.

I build marketing campaigns and digital stories that connect with real people and drive measurable revenue. Combining 6+ years in digital marketing with a background in customer care, I approach strategy through genuine empathy—turning ad spend into profitable sales and corporate feeds into active communities.

Explore My Work About My Approach

6+ Years Experience

Google Ads & Analytics

Open to Fully Remote

Kirsten Peoples — Digital Marketing Strategist

Human-to-Human Marketing

Authenticity is our greatest competitive edge.

$25,930+

Attributed Search Revenue

Profitable Google Ads acquisitions

+37.5%

Average Executive Lift

Across 7 leadership client accounts

Competitive Audits

Empirical peer account benchmarking

44.4%

Top Organic Interaction

Beating industry averages on IG & LI

Rooted in strategic empathy & human connection.

My Mission

Empowering brands through intentional content. By combining data-backed strategy, audience psychology, and honest storytelling, I help professional voices grow alongside digital trends without losing their humanity.

My Vision

To humanize the digital landscape by turning complex business offerings and individual expertise into authentic, approachable narratives that build lasting trust.

About Kirsten

Marketing grounded in human empathy, verified by data.

At the core of every high-performing campaign is a simple truth: humans buy from humans. In an increasingly automated digital landscape, authenticity is our greatest competitive advantage. Content should feel like a genuine conversation, not an impersonal corporate broadcast.

With more than six years in social media and digital marketing and over fourteen years in customer care, I approach strategy through the eyes of the consumer. I don't just ask "what keywords should we bid on?"—I ask "what problem is this person actually trying to solve?"

Whether managing Google Search ad budgets to direct e-commerce checkout, conducting competitive landscape audits for healthcare executives, or overseeing multi-channel editorial calendars, I love building creative solutions that people relate to and that deliver measurable bottom-line growth.

Kirsten Peoples

Digital Marketing Strategist • Englewood, OH • Remote

Full-Funnel Framework

How I Drive Results

A deliberate 3-stage process connecting upper-funnel awareness to bottom-line conversions.

Awareness & Reach

Top of Funnel

• Audience research & persona identification
• Cross-channel distribution (LinkedIn, Meta, YouTube)
• Executive thought leadership & influencer outreach

Engagement & Connection

Mid Funnel

• Multimedia creation (carousels, video, relatable copy)
• Active social listening & daily community moderation
• Brand voice standardization & editorial governance

Conversion & Sales

Bottom Funnel

• Google Search (SEM) purchase-intent campaigns
• Attribution reporting & multi-touch revenue breakdown
• E-commerce landing page optimization (CRO)

Selected Case Studies

Data-Backed Growth Stories

Real projects demonstrating how intentional creative and analytical testing drive measurable outcomes.

In-House Marketing • E-Commerce & Paid Acquisition 09/2025 – Present

Microsun: Paid Acquisition & Conversion Architecture

Modernized digital brand presence and captured purchase intent through focused Google Search campaigns, while using educational organic content to nurture buyers toward direct online checkout.

Microsun Conversion Architecture Funnel Diagram

Search Intent Targeting

Applied negative keyword lists to filter out non-buyer research queries, ensuring ad budget was invested exclusively in high-intent conversion terms.

Direct Revenue Attribution

Generated $25,930+ in revenue from paid search, with assisted organic channels contributing additional sales and lifecycle lead captures.

Multi-Channel Balance

Sustained organic engagement well above industry averages (16.6% LinkedIn, 44.4% Instagram) to keep customer acquisition costs balanced.

Agency Practice • Real Chemistry 01/2025 – 05/2025

Healthcare Executive Thought Leadership (Dr. Jill J. & Portfolio Roster)

Grounded by 37 competitive landscape audits, this strategy moved 7 clinical and biotech executives away from static corporate press releases into opinion-led, high-dwell educational carousels and video commentary.

Real Chemistry Executive Engagement Dumbbell Plot

37 Competitive Audits

Audited peer executive accounts to establish an empirical 2.2% median benchmark, identifying unaddressed content gaps across clinical feeds.

Repeatable Account Lift

Individual growth ranged from +34.3% to +44.4% across all 7 leaders, showing that performance was driven by repeatable frameworks rather than one viral post.

Verified Engagement

Surpassed 4,500 qualified interactions monthly and earned primary client Dr. Jill J. featured speaking invitations at regional eye care conferences.

Agency Practice • Leadtail, Inc. Client: Sisense Inc.

B2B SaaS Rebrand Flighting & Community Moderation

Coordinated a 3-month teaser sequence leading up to Sisense's corporate visual rebrand. Combined interactive polls with active daily comment moderation to build anticipation without releasing final branding assets prematurely.

~22K

LinkedIn Impressions

~14K

Audience Engagements

107

Avg Comments per Post

Managed editorial flighting across 9 strategic posts. Direct engagement in comment threads kept the conversation active for 90 days, preparing an enterprise audience for launch day while preserving the impact of the official logo reveal.

Technical Proficiencies

Tools & Core Disciplines

The platforms and methodologies I use to manage campaigns and measure performance daily.

Paid & Acquisition

Google Ads (Search / SEM), Conversion Rate Optimization (CRO), Audience Segmentation, Search Intent Targeting, ROAS & CPA Management

Analytics & Data

Google Analytics 4 (GA4), Competitor Benchmarking, Attribution Modeling, Cross-Platform KPI Formulation & Weekly Scorecards

Marketing Platforms

HubSpot (Inbound & Email Certified), Meta Business Suite, Sprout Social, Shopify, Canva, Adobe Creative Suite

Project Management

Asana, Monday.com, Wrike, Teamwork, Slack, Editorial Governance, Distributed Remote Team Operations

Social Proof

What Partners & Leaders Say

Endorsements from executives, colleagues, and agency partners.

“

"Kirsten quickly captured my unique voice and style, creating posts that felt like me while gently nudging me to step outside my comfort zone. Her strategies drove substantial engagement and opened doors to exciting new opportunities."

Dr. Jill J., OD, FAAO

Executive Director of Strategy & Client Partner

“

"What sets Kirsten apart is her genuine curiosity about what drives business results. Her proactive approach to professional development and data synthesis makes her a valuable asset to any digital marketing or media team. I recommend her wholeheartedly."

Karri C.

Chief Operating Officer, Leadtail, Inc.

“

"Kirsten has determination, grit, and a work ethic that I found very refreshing. As our Customer Experience Manager, she made sure every client she interacted with felt her warmth and positivity."

Carisa P.

Owner, Holmes Marketing Services

“

"Kirsten is an organized, creative marketer with expertise in B2B. She creates efficient processes that deliver intentional and impactful outcomes, managing our content process from ideation to completion with great collaboration."

Mike M.

Leadtail Client Partner

Real connections. Real growth.